“Renting Is The New Buying”


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An important challenge is testing the wireless connectivity of devices for access points and their connectivity performance under cluttered environments. Ajay Gulati, head – sales and marketing, Electro Rent India, explains to Deepshikha Shukla why global chipmakers, engineering service organisations and semiconductor-based companies are choosing to rent for critical test requirements

Ajay Gulati, head - sales and marketing, Electro Rent India
Ajay Gulati, head – sales and marketing, Electro Rent India

Q. What are the testing criteria and challenges for the Internet of Things (IoT)?

A. Power and battery are two vital sub-components for IoT-based devices/applications. When scaled into interconnected IoT devices, these become even more important. As IoT devices operate 24/7, compute data for a short period and rest for long durations, these two functions become crucial to the design and development phase.

Q. What are the unique T&M technology requirements for 5G?

A. 5G, the next-generation cellular technology built to provide better and faster communication, has been the talk of the town in India for a few years now. It will introduce new levels of performance, additional characteristics and capabilities to telecom networks. Telecom players will need to establish a new ecosystem to enable new services and upgrade their current infrastructure to support the 5G vision.

5G will bring material impact with the IoT and the Industrial IoT (IIoT). Some of these focus on cost, while others on value to society. As 5G is still evolving, it is evident that it will spur innovations across many industries and provide a platform for enabling emerging technologies like the IoT to become an integral part of the economy and lifestyle.


5G testing will require a whole bunch of new testing applications. Some applications are pre-5G signal generation, antenna array testing, and over-the-air (OTA) and conducted 5G waveforms.

Q. Why is EMI testing crucial for electrical and electronic equipment?

A. Electromagnetic interference (EMI) testing ensures that any emission from the device is below relevant limits defined for that type of device.

Q. How do you cater to the testing of aerospace and defence (A&D) equipment?

A. A&D equipment require lots of testing instruments in the areas of radar, sonar, satellite and military-based communications. We are associated with many private system integrators working on big projects and provide instruments at their labs or fields as per requirements.

We also have a global fleet of latest and cutting-edge instruments ready for mission-critical projects in A&D-based projects.

Q. How are testing solutions for electric cars and autonomous vehicles different from conventional automotive ones?

A. Basic requirements have shifted to battery design and production, connectivity (vehicle-to-vehicle and vehicle-to-everything) and electromagnetic compatibility (EMC) standards.

Q. Which is better and more cost-effective: renting or buying T&M equipment?

A. Renting is the new buying. Once internal calculations are done for estimated usage time for new test equipment, product life cycle, financial indicator cash flow or internal rate of return, and maintenance and calibration cost and disposal cost, renting comes across as a uniquely cost-effective option.

Q. How do you help businesses optimise their assets?

A. Customers spend a lot of money on complex equipment, but their utilisation is low. They are now increasingly conscious while spending money for a short duration, so we suggest renting to them to save money. Inventory worth US$ 1.1 billion, instant shipping facility to over 115 countries and a world-class accredited calibration with repair lab are our other offerings. We allow customers to upscale or downscale requirements, models, seasonal production line assessments or change assets to new model(s).


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